Radio Advertising

Why Advertise on Radio?

Radio advertising can be a cost-effective way to reach a large audience.

Unlike television, it is not reliant on visual elements and can be consumed while driving or doing other activities. Unlike newspaper and print adverts, radio is everywhere. It can be in your kitchen, your car, even your shower.

Additionally, radio advertisements can be scheduled during peak listening times, increasing the chances of being heard by the intended audience. It also allows for creative ad design that can build a memorable brand, and it can be measured through ratings and listener surveys.

Overall, radio advertising can be an effective way to reach a large audience and increase brand awareness for a business.

Radio has a Large Audience

Research shows that radio reaches 90% of adults every week.

Radio is Everywhere

Listeners take radio with them. Home, car, beach, mobile…

Radio is Cost Effective

Studies show a return of around 10% of ad spend.

Radio is Flexible

Radio messaging can be updated quickly and frequently.

Radio Builds Brand Awareness

Radio taps into the audio sensory memory bank and both creates and enforces your brand message.

Ad Avoidance is Minimal

Radio offers the best solution to ad avoidance compared to most other media, as skipping adverts is not an easy option.

Why choose TKO Radio

TKO Radio started broadcasting in 2004 on the Costa Blanca, and has been a consistent favourite for the English-speaking audience.

TKO Radio adapts and provides listeners with what they ask for, confirming the importance of listening.

TKO Radio listeners are of a higher-disposable income group, more willing to purchase products and services directly.

Reasons Why TKO Radio Should Be Your First Choice

More Music

At TKO Radio we play more music every hour than any of our comparable competitor radio stations, giving the listener exactly what they want. Music from across the decades, taking you back, and bringing you right up to date with the latest releases and hits.

Better Quality Radio Adverts

As part of our production process, we create quality adverts using the highest quality sound and voiceover artists, all legally licensed for broadcast on TKO Radio. Because we use experts in every stage of the production, the end result is of the highest quality. 

Unique Advert Separation Guidelines

At TKO Radio we value advert separation. What that means is we aim to never play competitor adverts too close to each other, so the impact of your advert, even within your own business sector, will be greater.

Higher Impacting Adverts

Because of our quality orientated approach to your advert, from conception, through production, to broadcast, your advert will have the highest possible reach, normally a limiting factor for any advert on any platform, and will subsequently have the highest impact possible. That means you will reach more potential clients through TKO Radio.

Consistent Quality of Output

Without getting too technical, our broadcast quality is always and consistently at the highest quality it can be, at the highest “bit rate” we can broadcast. Not only does the music sound clearer, so does the talk, and, for you, the adverts. This enables us to broadcast across platforms, from FM radio and traditional online streams, to mobile phones and smart devices such as Alexa, all at the highest quality, thus improving the whole listener experience.

Higher Quality Listeners

The vast majority of TKO Radio listeners, over 60%, are in the more affluent over 45 age group. Within that group, 45 to 54 is most dominant, with around 25% overall, followed by 55 to 64, slightly lower, and then 65+. The gender gap, although slight across age ranges, is closer in the 65+ group.

Globally, on our social networks, we have a 53% audience reach in Spain, 30% in the United Kingdom. Amongst our other geographical catchments, we can include Ireland, Belgium, Germany, Netherlands, Norway, and France.
Locally, the top areas of our audience are Torrevieja, Orihuela, Rojales, La Marina, San Miguel, Catral, with a potential audience of around 35,000 English residents, amplified further when adding the English-speaking communities.

Click to Contact us About Radio Advertising

Listen to a Selection of Radio Adverts