“On average radio advertisers get their money back 7.7 times over”
“Reallocating ad budgets to radio gives significantly higher returns”
“It is coverage rather than frequency which boosts radio ROI”
“Radio accounts for 25% of all daily media consumption”
“Radio enhances other media campaigns”
“Advertisers achieve very high levels of “share of mind””
“Radio speaks to listeners at key activity moments across the day”
“Radio offers the best results in terms of ad avoidance”
Want to know more..? Read on…
WHY SHOULD YOU ADVERTISE ON RADIO?
If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results…Radio! Here’s 10 reasons why radio is your best choice.
- RADIO SELLS WITH IMMEDIACY
Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?
- RADIO SELLS EVERYWHERE
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.
- RADIO SELLS WITH INTIMACY
In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.
- RADIO STARS IN THE THEATRE OF THE MIND
Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.
- RADIO ESCAPES ADVERTISING’S CLUTTER
Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour (or less), devotes less than 1/5 of its time to adverts. Radio is the uncluttered medium.
- RADIO IS THE COST EFFECTIVE MEDIUM
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising.
- REACH IS NICE, BUT FREQUENCY SELLS
Newspaper and TV are reach media – they reach varying numbers of people. Psychologists say that customers need to be exposed to any advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.
- RADIO’S TARGETED ADVERTISING SELLS
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.
- YOU’RE ALWAYS ON THE FRONT PAGE WITH RADIO
With radio advertising you are front and centre in the listener’s attention span when your advert is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you’re always on the front page.
- RADIO IS AN ACTIVE MEDIUM IN AN ACTIVE SOCIETY
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio!