Why the fuss about 360 virtual tours?

This week, TKO.Media launched a virtual tour of the newly refurbished Quesada Fish and Chips restaurant. The idea of the tour was to showcase the work done by the owners to improve an already popular venue.
We also wanted to show how new media such as virtual tours can benefit by being shared through social media, such as Facebook, allowing visitors and clients, both old and new, from anywhere around the world to see exactly what the new restaurant looks like.

Within a few days, the post had already reached over 13,000 Facebook users, with over 2,000 of those choosing to click the image and take the tour.

Because the tour was shared through Facebook it also allowed for the image to be shared by those who saw it themselves, going “viral” being the popular term. Almost 500 users liked, commented or shared the tour to their friends, hence the widened reach of 13,000 real people.
New technology such as virtual tours does have a “gimmick” element to it. Many marketeers are dismissing it as nothing more at the moment, partly because the end user isn´t ready, that´s you and me in other words. Our phones and devices are not yet fully compatible with the developments already available at the technical and production stage, let alone the fact that many of us are still struggling to get to grips with setting the clock on the microwave.
However, the future is developing at a faster rate than the end user, but we can now appreciate what was popular perhaps a decade ago, when these sort of virtual tours started t be introduced.
We don´t need to panic and buy virtual reality headsets (you only have to look in the secondhand shops to see how many have already been hung out to dry), we just need to be aware of the differences between the technology available and what we can actually use.
Facebook now accepts 360º images and video, Twitter is following on. Websites can also use third-party applications to display these tours to us, without the need for expensive upgrades that won´t actually make a difference.
For your business, the advice is simple. That´s it, keep it simple. Because, if you do want a virtual tour like the Quesada Fish and Chips one, or Autos Direct, another one we produced recently, or the simple image at The Computer Shop in San Luis, then by keeping it simple means that is is more accessible to a wider audience.
You still don´t have to worry though because we can help you. We can guide you all the way to the end production of your presentation. We don´t claim to be Steven Spielberg, why would we. We don´t want to make epic movie, we want to present your product to a wider market.
So, let us come and talk to you. You will be surprised how easy the process of getting a virtual tour produced is. It doesn´t take weeks, it doesn´t take lots of equipment, it just takes the knowhow to produce results.


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